It’s time to take your time

A recent article by Brent Bouchez found on Media Post inspired me. Bouchez identifies a misconception held among many marketers about baby boomers: that they want to be 30 again. Interestingly, while the 50+ year old may feel 30, they aren’t interested in acting 30.
Nielsen’s SVP of research and development, Doug Anderson, touts: “There is [...]

Three Lessons to Learn from GM

The fact that we might be able to learn a thing or two from GM is proof that even dreadfully dire situations can be salvaged. Sure, $50 billion in government loans helped a little, but a retooled marketing strategy has hastily pulled the company out of the ditch during this not-so-sound phase of modest economic [...]

The New Normal

My colleague, Katy Miller, and I attended the 29th Annual Economic Outlook Conference last week at the University of South Carolina’s Darla Moore School of Business. We attended last year as well, just as the economy began to diabolically unravel, and as Riggs Partners began to offer commentary through this New Economy Consumer blog.
Last year’s [...]

The Power of Control

Third in a series analyzing seven new economy trends
A recent article in MONEY magazine says it all: It’s finally sinking in: No one is looking out for you but you.
It’s true. Self-security is the new entitlement, the article states, because we don’t trust anybody anymore. We’ve been flat-out misled by accountants, regulators, rating agencies, stock analysts, [...]

The Power of Simplicity

The second in a series analyzing seven new economy trends

“Let’s make it more complicated.” In 20 years as a creative director, I don’t believe I’ve ever uttered that sentence to my team or to a client. So it seems a little silly to spend time and energy writing here about the need to keep your communications simple.
Except that [...]

The Power of Need

The first in a series analyzing seven new economy trends
In homes and businesses across America, decisions are being made with a heavy emphasis on “need” rather than “want.” This dynamic is impacting the marketplace so significantly it should be the first consideration in any strategic business decision, be it product development, realignment or marketing. [...]

The Power of Seven

I can’t think of a more interesting chair to sit in today than that of CMO of a financial institution. Every customer is in play, and that means opportunity abounds around every corner, at soccer games, and in boardrooms across the country. 
The surprising thing is—the response so many institutions have had to this turn of [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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