Give thanks for shopaholics

Black Friday. It’s funny that such a dismal name has always been used to identify the action-packed kick-start to the holiday shopping season.
These days the name is more fitting. In 2008, after-Thanksgiving shopping was at its lowest in forty years. And it’s not looking up. But luckily for retailers, there are plenty of crazy people [...]

Yet Another OJ Scandal

This morning, I saw on CNN that Tropicana Pure Premium Orange Juice is scrapping its new package design just a few weeks after introducing it. Why this sudden change? And why is it CNN-newsworthy?
Because a firestorm of dissent that occurred online drove the company to make such an expensive decision.
Outrage over a brand’s packaging decision? [...]

Guerillas at the Grill

It used to be that the smartest marketers cultivated, continually refined and constantly reinforced their brands using mass media. The most obvious examples are clothing brands built in the pages of fashion magazines. The process of building and maintaining these brands was expensive, and their corresponding images took years to create.
In the new economy, there’s [...]

Banking on the “Paradox of Thrift”

According to a recent Wall Street Journal article Americans are saving more, spending less and apparently extending the staggering recession. The surprising thing is, local homegrown banks could stand to benefit greatly from America’s new need to save.
The decreased spending and increased saving during this recessionary period is being dubbed by economists as the “Paradox [...]

Growing the Farm: Community Supported Agriculture

Buying shares in Community Supported Agriculture is a perfect example of how consumers are adapting to the new economy — investing in local growth while reducing their environmental footprint.
The concept of a CSA’s involves a group of individuals who pledge to support a farm so that it becomes the community’s farm, with the growers and [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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