It’s time to take your time

A recent article by Brent Bouchez found on Media Post inspired me. Bouchez identifies a misconception held among many marketers about baby boomers: that they want to be 30 again. Interestingly, while the 50+ year old may feel 30, they aren’t interested in acting 30.
Nielsen’s SVP of research and development, Doug Anderson, touts: “There is [...]

Three Lessons to Learn from GM

The fact that we might be able to learn a thing or two from GM is proof that even dreadfully dire situations can be salvaged. Sure, $50 billion in government loans helped a little, but a retooled marketing strategy has hastily pulled the company out of the ditch during this not-so-sound phase of modest economic [...]

The New Normal

My colleague, Katy Miller, and I attended the 29th Annual Economic Outlook Conference last week at the University of South Carolina’s Darla Moore School of Business. We attended last year as well, just as the economy began to diabolically unravel, and as Riggs Partners began to offer commentary through this New Economy Consumer blog.
Last year’s [...]

The Power of Purpose

Fifth in a series analyzing seven new economy trends
In recent months I’ve made many, many trips along the same I-95 route. The need to “grab a quick bite” has sent me into a number of fast food restaurants, and the service has been so outrageously slow that when I finally had one decent experience, I [...]

What the “Community College Crowd” Teaches

As the recession continues, Americans from all walks of life find themselves tapping into community colleges. The schools are booming as of late, flush with students from all walks of life — recent high school grads trading down, the employed trying to hold on to jobs, and the unemployed looking for new work.
All this according [...]

How do you like them musical Apples?

“Give me what I want and let me be on my way.”
More and more consumers are echoing this statement as the economy continues to struggle. Americans are no longer willing to pay for the whole pie when all they really want is a slice.
It’s all about options, options, options at a cost that is up [...]

Yet Another OJ Scandal

This morning, I saw on CNN that Tropicana Pure Premium Orange Juice is scrapping its new package design just a few weeks after introducing it. Why this sudden change? And why is it CNN-newsworthy?
Because a firestorm of dissent that occurred online drove the company to make such an expensive decision.
Outrage over a brand’s packaging decision? [...]

This Little Piggie Went to Market … Online

Let’s face it – the economy today has forced many businesses to change the way they think about advertising. Many companies are forced to cut budgets any way they can. But you can’t stop advertising, or you certainly won’t survive. In fact most marketers would agree that in a shrinking economy marketing and advertising become [...]

Take time to count the pennies.

It has finally happened. We have more time than money.
I saw it first hand, just today, sitting in the drive-thru at Wendy’s. The line was snaked all the way to the curb, forcing the back end of my car to hang precariously out into the street. As for parking spaces, forget it. We had all [...]

Make “Private Label” Work for Your Brand

My shoulders tighten. My hands clinch. And I hear myself thinking “this is a crappy time to be in the  business of marketing.” Jobs, AND THEREFORE THE ENTIRE U.S. ECONOMY, depend on our ability to get customers to spend money. And yet the resources we have to accomplish that Herculean task get thinner every day. [...]

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New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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