The Power of Control

Third in a series analyzing seven new economy trends
A recent article in MONEY magazine says it all: It’s finally sinking in: No one is looking out for you but you.
It’s true. Self-security is the new entitlement, the article states, because we don’t trust anybody anymore. We’ve been flat-out misled by accountants, regulators, rating agencies, stock analysts, [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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