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	<description>RIGGS' study of how consumer behavior is changing as a result of the economy.</description>
	<pubDate>Tue, 24 Aug 2010 13:42:22 +0000</pubDate>
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		<title>It&#8217;s time to take your time</title>
		<link>http://r-view.biz/?p=410</link>
		<comments>http://r-view.biz/?p=410#comments</comments>
		<pubDate>Mon, 26 Jul 2010 18:36:25 +0000</pubDate>
		<dc:creator>kevins</dc:creator>
		
		<category><![CDATA[Considerism]]></category>

		<category><![CDATA[Financial]]></category>

		<category><![CDATA[New Economy Consumer]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=410</guid>
		<description><![CDATA[A recent article by Brent Bouchez found on Media Post inspired me. Bouchez identifies a misconception held among many marketers about baby boomers: that they want to be 30 again. Interestingly, while the 50+ year old may feel 30, they aren&#8217;t interested in acting 30.
Nielsen&#8217;s SVP of research and development, Doug Anderson, touts: &#8220;There is [...]]]></description>
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		<title>Three Lessons to Learn from GM</title>
		<link>http://r-view.biz/?p=401</link>
		<comments>http://r-view.biz/?p=401#comments</comments>
		<pubDate>Mon, 14 Jun 2010 15:25:39 +0000</pubDate>
		<dc:creator>kevins</dc:creator>
		
		<category><![CDATA[Considerism]]></category>

		<category><![CDATA[Financial]]></category>

		<category><![CDATA[New Economy Consumer]]></category>

		<category><![CDATA[Reducism]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=401</guid>
		<description><![CDATA[The fact that we might be able to learn a thing or two from GM is proof that even dreadfully dire situations can be salvaged. Sure, $50 billion in government loans helped a little, but a retooled marketing strategy has hastily pulled the company out of the ditch during this not-so-sound phase of modest economic [...]]]></description>
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		<item>
		<title>Work Hard. Fly Right. Speak the Truth.</title>
		<link>http://r-view.biz/?p=388</link>
		<comments>http://r-view.biz/?p=388#comments</comments>
		<pubDate>Mon, 10 May 2010 18:46:08 +0000</pubDate>
		<dc:creator>kevins</dc:creator>
		
		<category><![CDATA[New Economy Consumer]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=388</guid>
		<description><![CDATA[I&#8217;ve spoken before about the need for products to align with a real human need. The beleaguered airline industry has, in response to a volatile and highly competitive business climate, grown further and further away from the business of human needs. The needs for legroom, beverages, carry-on baggage, even bathroom privileges during long waits on [...]]]></description>
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		<title>Facebook – a 1970’s phenomenon</title>
		<link>http://r-view.biz/?p=380</link>
		<comments>http://r-view.biz/?p=380#comments</comments>
		<pubDate>Mon, 29 Mar 2010 15:00:15 +0000</pubDate>
		<dc:creator>kevins</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=380</guid>
		<description><![CDATA[McDonald&#8217;s &#8220;You deserve a break today&#8221; campaign is a mainstay of 1970&#8217;s pop culture. It ranks number five in AdAge&#8217;s top 100 advertising campaigns of all time. &#8220;You deserve a break today&#8217;s&#8221; extraordinarily success lies in a perfectly timed strategy. Economic decline during the 1970&#8217;s introduced the dual family income household, starring a time-starved mom. [...]]]></description>
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		<item>
		<title>Still the same. The power of a consistent brand positioning strategy.</title>
		<link>http://r-view.biz/?p=371</link>
		<comments>http://r-view.biz/?p=371#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:29:02 +0000</pubDate>
		<dc:creator>kevins</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=371</guid>
		<description><![CDATA[Sometimes we have the luxury of starting from scratch. We&#8217;re in the process of working with a new client on a new product launch, and I was recently speaking with them about their positioning strategy. &#8220;This should be your elevator pitch in one sentence,&#8221; I advised. &#8220;Every piece of communications we develop, and every aspect [...]]]></description>
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		<title>You’re too busy.</title>
		<link>http://r-view.biz/?p=352</link>
		<comments>http://r-view.biz/?p=352#comments</comments>
		<pubDate>Tue, 23 Feb 2010 00:40:01 +0000</pubDate>
		<dc:creator>cathym</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=352</guid>
		<description><![CDATA[In 2000, Wallpaper announced that the corporate status symbol for the new millennium wouldn&#8217;t be the latest pricey watch or wildly expensive brief case, but time.
The theory was that if you can&#8217;t take a vacation (much less lunch), you hadn&#8217;t climbed very high on the corporate ladder. Busy was going to move from being a [...]]]></description>
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		<title>2010 - What&#8217;s In Fashion</title>
		<link>http://r-view.biz/?p=348</link>
		<comments>http://r-view.biz/?p=348#comments</comments>
		<pubDate>Wed, 20 Jan 2010 14:23:25 +0000</pubDate>
		<dc:creator>kevins</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=348</guid>
		<description><![CDATA[So here we are into the first few weeks of 2010. It&#8217;s no 1980&#8217;s conspicuous consumption flashback, but it sure feels a bit better. I honestly don&#8217;t know anyone who was sorry to see 2009 go. As we march into the third year of the new economy, it&#8217;s an ideal time to pause and reassess [...]]]></description>
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		<title>The New Normal</title>
		<link>http://r-view.biz/?p=341</link>
		<comments>http://r-view.biz/?p=341#comments</comments>
		<pubDate>Tue, 08 Dec 2009 20:10:25 +0000</pubDate>
		<dc:creator>kevins</dc:creator>
		
		<category><![CDATA[Considerism]]></category>

		<category><![CDATA[Financial]]></category>

		<category><![CDATA[New Economy Consumer]]></category>

		<category><![CDATA[Reducism]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=341</guid>
		<description><![CDATA[My colleague, Katy Miller, and I attended the 29th Annual Economic Outlook Conference last week at the University of South Carolina&#8217;s Darla Moore School of Business. We attended last year as well, just as the economy began to diabolically unravel, and as Riggs Partners began to offer commentary through this New Economy Consumer blog.
Last year&#8217;s [...]]]></description>
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		<title>Give thanks for shopaholics</title>
		<link>http://r-view.biz/?p=328</link>
		<comments>http://r-view.biz/?p=328#comments</comments>
		<pubDate>Tue, 10 Nov 2009 22:03:56 +0000</pubDate>
		<dc:creator>sammy</dc:creator>
		
		<category><![CDATA[Localism]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[black friday]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[promotion]]></category>

		<category><![CDATA[retail]]></category>

		<category><![CDATA[shopping]]></category>

		<category><![CDATA[togetherness]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=328</guid>
		<description><![CDATA[Black Friday. It’s funny that such a dismal name has always been used to identify the action-packed kick-start to the holiday shopping season.
These days the name is more fitting. In 2008, after-Thanksgiving shopping was at its lowest in forty years. And it’s not looking up. But luckily for retailers, there are plenty of crazy people [...]]]></description>
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		<title>The Power of Authenticity</title>
		<link>http://r-view.biz/?p=315</link>
		<comments>http://r-view.biz/?p=315#comments</comments>
		<pubDate>Wed, 14 Oct 2009 12:02:56 +0000</pubDate>
		<dc:creator>cathym</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://r-view.biz/?p=315</guid>
		<description><![CDATA[
Seventh in a series analyzing seven new economy trends
There is an episode of Sex and the City in which Carrie and the girls attend a baseball game at Yankee Stadium. This scene lives in my memory because Carrie sits there in a rather empty upper deck, rather decked out—in fur.
For you male NEC followers, this [...]]]></description>
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