Guerillas at the Grill

It used to be that the smartest marketers cultivated, continually refined and constantly reinforced their brands using mass media. The most obvious examples are clothing brands built in the pages of fashion magazines. The process of building and maintaining these brands was expensive, and their corresponding images took years to create.
In the new economy, there’s [...]

The Repentant Consumer

We all know the economy is the monster birthed by the oil giants, financial industry, insurance kingpins, and every other human being who ever dared to sport a pinstripe suit. The MAN has done it to us, once again.
Boo. Hoo.
Did THE MAN force us to create our own personal artic air mass with the touch [...]

Relationships are the New Economy

If you’re in a service industry, it’s more important than ever that your company be positioned as a partner versus a vendor. Your clients need to trust you are going to make recommendations that put their best interest first. This approach is very basic, but is essential to moving forward during such a challenging economic [...]

Banking on the “Paradox of Thrift”

According to a recent Wall Street Journal article Americans are saving more, spending less and apparently extending the staggering recession. The surprising thing is, local homegrown banks could stand to benefit greatly from America’s new need to save.
The decreased spending and increased saving during this recessionary period is being dubbed by economists as the “Paradox [...]

Choice and the American Sacrament

“I am somewhat tenderly distrustful of the things I wish for.”
- Montaigne, Essays
Copacabana was playing overhead as I waited in the checkout line at a pharmacy down the road from my house, my new toothbrush in hand. The woman in front of me shifted her weight from her left foot to her right foot, re-folded her [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

Riggs Partners

803.799.5972
E-mail

Recently Written

Categories

RSS Feed

RSS Feed

Archives

Search