This Little Piggie Went to Market … Online

Let’s face it – the economy today has forced many businesses to change the way they think about advertising. Many companies are forced to cut budgets any way they can. But you can’t stop advertising, or you certainly won’t survive. In fact most marketers would agree that in a shrinking economy marketing and advertising become [...]

Take time to count the pennies.

It has finally happened. We have more time than money.
I saw it first hand, just today, sitting in the drive-thru at Wendy’s. The line was snaked all the way to the curb, forcing the back end of my car to hang precariously out into the street. As for parking spaces, forget it. We had all [...]

Reading the Mind of the New Economy Consumer

Trying to understand the consumer in this new economy can take you in a number of different directions. What are people looking for? What are their priorities? Will consumers be taking a more common sense, old-fashioned approach when making purchasing and even lifestyle decisions?
Many businesses are viewing decreases in consumer activity and the relationship to [...]

Make “Private Label” Work for Your Brand

My shoulders tighten. My hands clinch. And I hear myself thinking “this is a crappy time to be in the  business of marketing.” Jobs, AND THEREFORE THE ENTIRE U.S. ECONOMY, depend on our ability to get customers to spend money. And yet the resources we have to accomplish that Herculean task get thinner every day. [...]

Response to Super Bowl Ads Reveal Consumers Feeling Not So Super

The most “emotionally engaging” Super Bowl ads all contained concepts that were closely tied to concerns about jobs and the economy, a media-research firm called Innerscope reports. They claim their study “exposed a direct relationship between the emotional state of the nation and the ads that proved to be most emotionally engaging during Super [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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