The Power of Need

The first in a series analyzing seven new economy trends
In homes and businesses across America, decisions are being made with a heavy emphasis on “need” rather than “want.” This dynamic is impacting the marketplace so significantly it should be the first consideration in any strategic business decision, be it product development, realignment or marketing. [...]

The Power of Seven

I can’t think of a more interesting chair to sit in today than that of CMO of a financial institution. Every customer is in play, and that means opportunity abounds around every corner, at soccer games, and in boardrooms across the country. 
The surprising thing is—the response so many institutions have had to this turn of [...]

Knowing the Known and Unknown, Unknowns

Oliver Blanchard, in an article that appeared this month in The Economist entitled, (Nearly) Nothing To Fear But Fear Itself, argues for the necessary distinction between what he calls the “known unknowns” and the “unknown unknowns” of an economic downturn. He warns us—with a certain warmth in his syntax—of the near crippling effect that mass [...]

Tell Me More

It’s hardly news that everyone is spending less. There is a new normal, and it involves each of us being more mindful of what and how we spend. From vacations closer to home, to house brands, to buying locally grown food, we’re making more deliberate, smarter choices about what and how we consume.
These more informed [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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