The Power of Control

Third in a series analyzing seven new economy trends
A recent article in MONEY magazine says it all: It’s finally sinking in: No one is looking out for you but you.
It’s true. Self-security is the new entitlement, the article states, because we don’t trust anybody anymore. We’ve been flat-out misled by accountants, regulators, rating agencies, stock analysts, [...]

How do you like them musical Apples?

“Give me what I want and let me be on my way.”
More and more consumers are echoing this statement as the economy continues to struggle. Americans are no longer willing to pay for the whole pie when all they really want is a slice.
It’s all about options, options, options at a cost that is up [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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