The Power of Connection
Sixth in a series analyzing seven new economy trends
According to Forrester Research, only 6 percent of American consumers agree with the statement: “Companies generally tell the truth in advertising.” No wonder Word of Mouth (in its many forms) has become the marketing rage of the recession.
Word of Mouth marketing, or WOM, is made up of [...]
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Sears combines DYI trend with need to compare for its Craftsman line. -Kevin
Two years of declining consumer spending yields permanent shift in habits and values. -Kevin
Frugal fatigue leads to practical consumerism. -Kevin
New Year doesn't usher in new habits. -Kevin
Budget cuts have cities selling sidewalk space to advertisers. -Teresa
A happy holiday for online retailers. -Ryon
Ten dollars to the box office? Or one dollar to the Box? -Cathy
Five good buys that make shopping at Walmart worth it. -Sammy
Blame the battery-operated hamster for low holiday sales. -Kevin
Are your employees in it for the long haul or just sticking it out until employment rises? -Tom
As U.S. downturn deepens, repair business thrives. -Tom
Food Marketers take safer course in recession. -Cathy
Recession has more of a profound effect on marketing industry than predicted. -Cathy
Beer no longer recession-proof. -Cathy
Cheapeats: Yum, yum give me some and save me some. -Jason
Economies of abundance. -Tim
Not so ordinary ways to recycle. -Jason
Arguments whether to buy local or not. -Ryon
Instead of buying, design, craft, build, and re-use. -Elias
So, which car for you? -Tim
Getting smart with groceries. -Elias
Top 5 Consumer Holiday Spending Trends in a Dismal Economy -Kevin
Learn to live the Not-So-Big Lifestyle -Tim
No assembly line. No factory floor. -Elias
Stay away from fast food and the center of the grocery store and you can live longer and cheaper. Healthy and Cheap -Tim
The solar systems' largest nuclear fusion reactor stands ready to save you money. -Tim
A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"
A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality
Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept
Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement
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