The Power of Simplicity
The second in a series analyzing seven new economy trends
“Let’s make it more complicated.” In 20 years as a creative director, I don’t believe I’ve ever uttered that sentence to my team or to a client. So it seems a little silly to spend time and energy writing here about the need to keep your communications simple.
Except that [...]
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Sears combines DYI trend with need to compare for its Craftsman line. -Kevin
Two years of declining consumer spending yields permanent shift in habits and values. -Kevin
Frugal fatigue leads to practical consumerism. -Kevin
New Year doesn't usher in new habits. -Kevin
Budget cuts have cities selling sidewalk space to advertisers. -Teresa
A happy holiday for online retailers. -Ryon
Ten dollars to the box office? Or one dollar to the Box? -Cathy
Five good buys that make shopping at Walmart worth it. -Sammy
Blame the battery-operated hamster for low holiday sales. -Kevin
Are your employees in it for the long haul or just sticking it out until employment rises? -Tom
As U.S. downturn deepens, repair business thrives. -Tom
Food Marketers take safer course in recession. -Cathy
Recession has more of a profound effect on marketing industry than predicted. -Cathy
Beer no longer recession-proof. -Cathy
Cheapeats: Yum, yum give me some and save me some. -Jason
Economies of abundance. -Tim
Not so ordinary ways to recycle. -Jason
Arguments whether to buy local or not. -Ryon
Instead of buying, design, craft, build, and re-use. -Elias
So, which car for you? -Tim
Getting smart with groceries. -Elias
Top 5 Consumer Holiday Spending Trends in a Dismal Economy -Kevin
Learn to live the Not-So-Big Lifestyle -Tim
No assembly line. No factory floor. -Elias
Stay away from fast food and the center of the grocery store and you can live longer and cheaper. Healthy and Cheap -Tim
The solar systems' largest nuclear fusion reactor stands ready to save you money. -Tim
A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"
A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality
Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept
Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement
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