The Power of Purpose

Fifth in a series analyzing seven new economy trends
In recent months I’ve made many, many trips along the same I-95 route. The need to “grab a quick bite” has sent me into a number of fast food restaurants, and the service has been so outrageously slow that when I finally had one decent experience, I [...]

The Power of Control

Third in a series analyzing seven new economy trends
A recent article in MONEY magazine says it all: It’s finally sinking in: No one is looking out for you but you.
It’s true. Self-security is the new entitlement, the article states, because we don’t trust anybody anymore. We’ve been flat-out misled by accountants, regulators, rating agencies, stock analysts, [...]

The Power of Simplicity

The second in a series analyzing seven new economy trends

“Let’s make it more complicated.” In 20 years as a creative director, I don’t believe I’ve ever uttered that sentence to my team or to a client. So it seems a little silly to spend time and energy writing here about the need to keep your communications simple.
Except that [...]

The Power of Seven

I can’t think of a more interesting chair to sit in today than that of CMO of a financial institution. Every customer is in play, and that means opportunity abounds around every corner, at soccer games, and in boardrooms across the country. 
The surprising thing is—the response so many institutions have had to this turn of [...]

This Little Piggie Went to Market … Online

Let’s face it – the economy today has forced many businesses to change the way they think about advertising. Many companies are forced to cut budgets any way they can. But you can’t stop advertising, or you certainly won’t survive. In fact most marketers would agree that in a shrinking economy marketing and advertising become [...]

Response to Super Bowl Ads Reveal Consumers Feeling Not So Super

The most “emotionally engaging” Super Bowl ads all contained concepts that were closely tied to concerns about jobs and the economy, a media-research firm called Innerscope reports. They claim their study “exposed a direct relationship between the emotional state of the nation and the ads that proved to be most emotionally engaging during Super [...]

The Repentant Consumer

We all know the economy is the monster birthed by the oil giants, financial industry, insurance kingpins, and every other human being who ever dared to sport a pinstripe suit. The MAN has done it to us, once again.
Boo. Hoo.
Did THE MAN force us to create our own personal artic air mass with the touch [...]

Relationships are the New Economy

If you’re in a service industry, it’s more important than ever that your company be positioned as a partner versus a vendor. Your clients need to trust you are going to make recommendations that put their best interest first. This approach is very basic, but is essential to moving forward during such a challenging economic [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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