The Power of Connection

Sixth in a series analyzing seven new economy trends

According to Forrester Research, only 6 percent of American consumers agree with the statement: “Companies generally tell the truth in advertising.” No wonder Word of Mouth (in its many forms) has become the marketing rage of the recession.
Word of Mouth marketing, or WOM, is made up of [...]

The Power of Purpose

Fifth in a series analyzing seven new economy trends
In recent months I’ve made many, many trips along the same I-95 route. The need to “grab a quick bite” has sent me into a number of fast food restaurants, and the service has been so outrageously slow that when I finally had one decent experience, I [...]

The Power of Humanity

Fourth in a series analyzing seven new economy trends
One of the most thrilling aspects of my work is the opportunity to speak daily with leaders I respect in fields that cross the business spectrum. I never pass on the chance to ask how the economic recession is affecting their business and what they see happening [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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