The Power of Connection

Sixth in a series analyzing seven new economy trends

According to Forrester Research, only 6 percent of American consumers agree with the statement: “Companies generally tell the truth in advertising.” No wonder Word of Mouth (in its many forms) has become the marketing rage of the recession.
Word of Mouth marketing, or WOM, is made up of [...]

This Little Piggie Went to Market … Online

Let’s face it – the economy today has forced many businesses to change the way they think about advertising. Many companies are forced to cut budgets any way they can. But you can’t stop advertising, or you certainly won’t survive. In fact most marketers would agree that in a shrinking economy marketing and advertising become [...]

New Economy Consumer Trends Localism

A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn't noticed; a return to family (redefined); a focus on "home"

reducism

A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality

Considerism

Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept

D.I.Y.ism

Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement

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